Thursday, June 16, 2011
Why Toyota needs it's street cred back
The Toyota Supra. It is, in it's own right, a legend. It's turbo inline six power, four wheel drive grip and hoop spoiler was a major case of shock and awe when it stormed onto the scene. It made such an impact they're still a fairly common sight in street races, and some fanatical tuners claim them to be the best car ever made. And they've certainly got a reasonable argument. But then, Toyota stopped the Supra. And I can't help but wonder why. It should have been a launch point, a place where they could further refine and improve their original machine. But instead, they seemed to loose interest in the Supra, despite a clear public interest. In fact, they seemed to loose interest in cool cars all together. Sure the MR2 Spyder was interesting, it's a bit of a rarity nowadays, but it was still slightly underpowered and, if I'm honest, a bit girly. And then there's the Celica, which certainly looked good, but at the end of the day, it was still a 4 cylinder front wheel drive car. And just when Toyota was in prime position to bring out something cool, the biggest abomination on 4 wheels was unleashed to the masses. The Prius. Yes, the little eco-box that celebrities love and people that love cars love to hate. It was about as far from the snarling, whistling monster Supra as you can get. Then there's the Camry and Corolla, best selling cars that are about as exciting as a bowl of cold oatmeal. Toyota has gone soft. But then, word of a new concept leaked out, the FT-86, which seems to have picked up where the Supra left off. It even has the same famous hoop spoiler, which is sure to send many fan boys into a cold sweat. It's nearing production, and all I can say is, thank God. C'mon Toyota, we're buying your cars by the truckload. How about making something fun for a change?
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